Like the general consumer population, hotel guests always look for value when it comes to selecting an accommodation. Value is realised whenever occupants are offered more than they expect or pay for. Hence, it is not surprising for hospitality establishments to continuously seek ways to improve their products and services. Not all hotels are ever the same; thus, they are classified according to some indefinite standards and descriptive terms. Hotels are normally distinguished based on the star ranking system, where a one-star hotel is considered inferior and a five-star hotel is regarded luxurious. In [->]